Apple // Recruitment
Challenge
Recruitment is a hard business. it requires a distinctly unique point of view to attract the right talent. This is true even for a brand like apple.
Approach
we tapped into the illustrious heritage of the brand to put a call out to potential candidates. we were after more than a culture fit we were after a culture add. it was a call to action to join us to be you.
Join us. Be you.